The Playa de Levante (East beach) is located on what locals call ‘new Benidorm.’ This glorious sandy beach stretches for 2 kilometres from the ‘new town’ to the centre of Benidorm, the old town. The Levante beach is possibly Europe’s cleanest; it consistently retains its blue flag status year after year and is the jewel in the crown of Benidorm. The town hall in their wisdom ensures that it stays that way and they don’t let you, the holidaymaker down!